Jumat, 15 Oktober 2010


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October 15, 2010
TV Ads Perform as Well as Made-for-Web Ads
Research shows that repurposed TV ads sometimes perform better than made-for-web ads. Factors such as quality and relevance are more important than origin of creative. Full Article



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Milk-Bone Ties Social Media to Integrated Canine Assistants Campaign
eMarketer spoke with marketers at Del Monte Foods and Milk-Bone about an awareness-raising campaign that used both paid and earned media and encouraged pet lovers to share stories on Facebook. Full Article

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iMedia Breakthrough Summit: Connect with the Digital Consumer
October 17-20, 2010
eMarketer Senior Analyst Noah Elkin delivers an insight address on "iAds and Mobile Marketing."

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