SiteProNews |
- Maintaining Your Top Rankings In Google
- The Impatience of Internet Marketing Newbies
- What do I do If my Windows Registry is Damaged?
- How To Get Traffic From Stumbleupon
- Harvesting Tweets for Research and Profit – Is it Legal?
- Why Directories Still Have SEO Benefits
| Maintaining Your Top Rankings In Google Posted: 08 Sep 2010 07:24 AM PDT  Top Rankings Maintenance For Google Over the many years of marketing online, one point has been driven home to me time and again, you must not only get those top rankings in Google for your chosen keyword phrases – but you must maintain them. In other words, you must not only get those top rankings but you must keep them at the top. Rankings maintenance, link maintenance… call it what you will, for most competitive keywords in Google, if you want to stay at the top you will have to constantly build quality links to your featured web page. Now, there are exceptions, if your domain contains exactly the keyword phrase then this ranking factor alone will probably keep you at the top of the pile. However, in most cases, my own experiences have shown, if you don’t regularly add links pointing to your promoted web page it will fall off the first page in Google. For very lucrative keywords, this can prove very costly. One of the easiest ways to build quality one-way links to your web pages is to write keyworded articles and submit them to the many free online article directories. This alone will usually keep your top rankings in Google – I have been doing this for over 7 or 8 years and have consistently kept my listings at the top of Google. If I don’t regularly write these articles, my rankings will fall off the first page in Google. But article marketing has lost some of its muster in recent years, mainly because of the growng importance of social bookmarking sites in search engine rankings. Obviously, another marketing strategy is to constantly build links to your promoted pages/content through these social sites such as Facebook, Twitter and Myspace. Most times this is as simple as making it easy for your visitors to bookmark your content. Providing handy bookmark logos and icons will make it easier for your visitors to bookmark your content for you – in the process they’re building valuable one-way links to your web pages and boosting your rankings in the search engines. Another avenue is YouTube videos… lately I have noticed just getting an active video which receives many comments and good ratings will raise your rankings in Google or rather Google will list your video at the top of their search results which means more targeted traffic to your site or page. Same goes for Twitter, constantly getting tweets will also keep your page or site in the limelight. Of course, some subtle bribery goes a long way, just offering a free ebook or course if someone tweets your content is a simple, yet very effective way of getting your content noticed more, especially with the search engines. Another effective tactic is regularly adding keyword related content or pages to your sites and linking back to your promoted page. Don’t overdo this, just naturally add content to your sites as you would normally do and in the process you’re building links to your page, helping you stay at the top in Google. Regardless of how you go about it, constantly adding links and maintaining your top rankings in Google is a major part of your online marketing. While all this may seem obvious to the professional online marketer, many beginning webmasters and marketers believe once they reach the top in Google, they can sit and relax. They can but after a little while if they don’t maintain and build further links, in most cases these top rankings will soon disappear. Post from: SiteProNews: Webmaster News & Resources      |
| The Impatience of Internet Marketing Newbies Posted: 08 Sep 2010 02:00 AM PDT 
The point is starting a business – any business without having even basic marketing skills is putting the proverbial cart before the horse. It’s a bad move. Competency in marketing is one of the most important business skills that you can acquire. If you become proficient in the art of marketing, there is no limit to what you can accomplish in the business world. Take the Time to Educate Yourself First Look, there’s nothing wrong with being ambitious and enthusiastic. Those attributes can take you a long way in business. But you also need to be smart about how you approach things as well. Why be in such a hurry? Take some time to educate yourself first. Does it really matter if you build that website now, or a few months from now when you’re more prepared? Of course it doesn’t. Starting a business is like building a house. You start with a strong foundation, and then you build on it. Well,in business, being knowledgeable about basic marketing fundamentals is your strong foundation. You just have to build on it. That means taking the time to learn how to do things the right way. Be patient, and prepare yourself for success. By failing to prepare, you are preparing to fail. Study and apply basic marketing fundamentals. Read a few marketing books. To get started, I highly recommend Web Marketing All-in-One Desk Reference For Dummies. It’s actually eight books in one, and is written by multiple authors. It’s perfect for newbies, and touches all the bases including, * Establishing a Web Presence Increase the Odds in Your Favor To be clear, I’m not suggesting you have to become some sort of marketing expert, before you build your website. After all, even experts don’t know everything. And reading books certainly doesn’t guarantee you’ll be successful. But at least by educating yourself first, you give yourself a fighting chance – you increase the odds in your favor. And the Internet marketing process won’t seem like such a foreign language to you. In addition, your learning curve won’t be nearly as steep. Conversely, when newbies rush into the process with their eyes wide shut, more often than not, they end up thoroughly defeated, disillusioned, and convinced that Internet marketing doesn’t work. Many give up on Internet marketing altogether, and never bother trying again. And that’s a shame. The sad part is many times those failures could have been avoided, if newbies had just taken the time to learn how to do the process the right way. What’s Effective Frequency? I’m a member of several small business forums. And one of the questions newbies ask most often is why isn’t anyone responding to their ads. Now if these newbies had taken the time to educate themselves about marketing beforehand, they would know about effective frequency. What’s effective frequency? Effective frequency is the number of times a person must be exposed to an advertising message before they act on it. How many times that actually is debatable. However, some marketing experts believe in The Rule of 7…meaning on average, people have to see your ad a minimum of seven times, before they act on it. Does that mean people will automatically buy what you’re offering after they’ve seen your ad seven times? No it doesn’t. Again, it’s just an average. It could be more than seven, but it could also be less. The fact of the matter is there are far too many variables involved to suggest that after people see your ad seven times they will automatically whip out their credit card, and purchase what you’re offering – not the least of which is traffic quality, competency of your sales copy, and the viability of the item being offered. The point is by educating yourself on basic marketing fundamentals, you will learn about and understand marketing theories and concepts like effective frequency. By the way, the theory of effective frequency isn’t new. In fact, as far back as 1885, Thomas Smith, a successful London businessman wrote: 1. The first time people look at any given ad, they don’t even see it. 2. The second time, they don’t notice it. 3. The third time, they are aware that it is there. 4. The fourth time, they have a fleeting sense that they’ve seen it somewhere before. 5. The fifth time, they actually read the ad. 6. The sixth time they thumb their nose at it. 7. The seventh time, they start to get a little irritated with it. 8. The eighth time, they start to think, “Here’s that confounded ad again.” 9. The ninth time, they start to wonder if they’re missing out on something. 10. The tenth time, they ask their friends and neighbors if they’ve tried it. 11. The eleventh time, they wonder how the company is paying for all these ads. 12. The twelfth time, they start to think that it must be a good product. 13. The thirteenth time, they start to feel the product has value. 14. The fourteenth time, they start to remember wanting a product exactly like this for a long time. 15. The fifteenth time, they start to yearn for it because they can’t afford to buy it. 16. The sixteenth time, they accept the fact that they will buy it sometime in the future. 17. The seventeenth time, they make a note to buy the product. 19. The nineteenth time, they count their money very carefully. 20. The twentieth time prospects see the ad, they buy what is offering. Indeed, the more things change, the more they stay the same. Thomas Smith’s words are every bit as salient today as they were back then. In closing, Internet marketing is serious business – so be sure to treat it that way. Slow down, and take the time to educate yourself first. In the long run, it will be in your best interest. Because unlike the movie, Field of Dreams, where “if you build it, he will come.” In the real world, if you build a website without knowing how to promote it – nobody's coming! David Jackson is a marketing consultant, and the owner of Free-Marketing-Tips-Blog.com – Free, common sense marketing tips to help grow your business. free-marketing-tips-blog.com Post from: SiteProNews: Webmaster News & Resources    |
| What do I do If my Windows Registry is Damaged? Posted: 08 Sep 2010 02:00 AM PDT 
The purpose of the registry is to store configuration settings for Windows operating systems. The operating system uses the registry to access vital information for software and hardware settings. If the registry gets damaged or corrupt in can cause many frustrating symptoms. Also if the registry gets filled with too much information it can also cause these symptoms. The symptoms of a corrupt registry can vary depending on what is damaged in the registry. Slow startups, sluggish performance, annoying error messages, lockups and crashes are the most common. These can all get worse over time if not taken care of. Your Windows registry can be damaged from installing and uninstalling software and hardware. Viruses and other malware can also cause damage to your systems registry. Regular use of your PC will eventually lead to registry issues as well. There are several way of repairing or maintaining the Windows registry. Using a registry editor to manually change the registry is one way. This method is only recommended to users with PC repair experience. You can create problems and make issues worse. Another method is to just reinstall Windows. This should be used as a last resort as it can be a tedious process especially for someone who has never done it. Or you can use a highly rated registry cleaner to repair and maintain the registry. The use of a registry repair tool makes it easy enough for anyone to repair corrupt registry and to properly maintain it. Used in conjunction with virus/spyware protection and disk defrag it makes it simple to keep your PC’s performance and reliability at 100% Think of your PC as your car or even your own body. All 3 are complex machines that from time to time require repairs. You can go to a specialist which usually requires more money then most are willing to pay. Learn how the registry works and try and repair it yourself or use programs made to safely repair and maintain it with little effort. For more information on how to maintain your Windows PC and keep you windows registry clean visit our site www.highlyratedregistrycleaners.com Post from: SiteProNews: Webmaster News & Resources    |
| How To Get Traffic From Stumbleupon Posted: 08 Sep 2010 02:00 AM PDT 
Instead, you should utilize the advertising services there to jump-start your blog traffic with the goal being to encourage Stumblers to vote for you, which will in turn, push other visitors to your site, for free. Some bloggers fail to do this and end up paying for traffic longer than they would need to, if they just focused on creating a useful blog. Even though the advertising costs are lower than typical PPC campaigns, you can save a ton of cash if you make your blog worthy of a stumble. Set your blog in motion and watch the traffic continue to pour in, day after day! Catch Them Before The Next Stumble Since stumblers are similar to television channel surfers, you might not be able to hold their attention for long, no matter how compelling or interesting your content may be. To get the most out of their visit, offer a subscription form on your site where you offer a free report, eCourse, something – Anything – to encourage them to leave their information. That way, you can work on growing your list as well as growing your site. Your subscription box should be placed in a highly visible area of your blog. You should also utilize graphics, or compelling headlines to make sure it’s noticed. Take Baby Steps Don’t spend a ton of cash on your first StumbleUpon ad campaign, instead, test your ad copy with just a small spend. Once you see it working, you can increase your daily budget. Be sure to pay attention to the available stats to determine how many people voted for your site and continuously tweak it for the best performance you can get out of it. Testing isn’t fun but it’s important because you want to get the most votes you can. Once you are consistently receiving votes, you will start receiving a flood of organic traffic and when that happens, be prepared to pause your campaign before you purchase traffic for nothing. Things To Avoid Some bloggers believe that sending Stumblers to the very front page of their blog is the best choice, when advertising with StumbleUpon. I would suggest that instead; create a landing page specifically for each campaign. If Stumblers have to seek out solid content, they’ll be gone before you know it, assuming it’s a paid advertisement or sales pitch. Solution: Frank Breinling is running an established webhosting business founded back in early 2004. Click following links for high quality webhosting – php-community.com or tldwebshop.com Post from: SiteProNews: Webmaster News & Resources    |
| Harvesting Tweets for Research and Profit – Is it Legal? Posted: 08 Sep 2010 02:00 AM PDT 
Researchers and marketers alike are now capturing and downloading Tweets from Twitter’s database. Privacy activists argue privacy concerns. Researchers, marketers, and Twitter users all want to know – is Twitter harvesting legal? How and Why Every day, users of the Twitter social media publishing platform send out millions of Tweets — short electronic messages of 140 characters or less — to their readers and followers. Most Twitter users are not aware that it’s relatively easy for anyone with a skilled programmer to harvest and download their Tweets. All a programmer has to do is to gain access to Twitter’s Application Programming Interface (API), and then to write code that requests data from Twitter’s servers through the API. The code contains search criteria, usually in the form of key words and phrases of interest. One prime example of why Tweets are harvested is the harvesting of Tweets by news organizations Tweets during the riots that followed the Iranian presidential election of 2009. The results provided an excellent source of real time information from a closed society as events unfolded, and afterward, a fascinating historical record of how the protesters worked together under difficult conditions. Advertisers have also joined the Tweet harvesting process. For example, suppose you’re going to lunch in an urban office setting, and you tweet a collection of co-workers suggesting a specific restaurant. A savvy marketer harvests your Tweet, and then emails to your smart phone a coupon for a hefty discount at another restaurant nearby. Pretty nifty for the savvy marketer, and perhaps a welcome suggestion for a discounted lunch, but is it legal? The Electronic Communications Privacy Act In 1968, the Wiretap Act was passed to impose rules for obtaining wiretap orders. In 1986, the Wiretap Act was amended by The Electronic Communications Privacy Act to extend coverage of the Wiretap Act to electronic communications. Generally, the Wiretap Act as amended prohibits the intentional interception, use, or disclosure of wire and electronic communications, unless a statutory exception applies. This means that all persons (including governments) are prohibited from wiretapping phones and intercepting electronic communications over the Web, unless a statutory exception (safe harbor) applies. How does this apply to Tweets? A specific statutory exception applies to electronic communications that are publicly accessible. This is the exact language of the statutory exception: “It shall not be unlawful … for any person… to intercept or access an electronic communication made through an electronic communication system that is configured so that such electronic communication is readily accessible to the general public”. Readily accessible to the general public is defined by the statute as follows: “… with respect to a radio communication, that such communication is not… scrambled or encrypted”. It would appear that any Tweet that is not designated by the Twitter user as “private” would clearly fall within the statutory exception because the Tweet is not scrambled or encrypted. So, Tweet harvesters appear to have a strong argument that they’re protected by the publicly accessible safe harbor. The Google Litigation Google is now involved in litigation involving its collection of WiFi data. It seems that Google’s Street View cars have engaged in the now-ended practice of collecting bits of private wireless data while cruising neighborhoods for data used in its Google Maps online service. Although Google ceased this type of electronic data collection and stated that it was not intentional, a class action suit has been filed against Google. Conclusion The harvesting of Tweets that are not designated as private would appear to be protected by the publicly accessible safe harbor. It’s interesting that Google’s collection of WiFi data is very similar to Tweet harvesting. It would seem that publicly accessible safe harbor would also protect Google in this litigation, but we’ll have to wait and see how this case is resolved. Leading Internet, IP and software lawyer Chip Cooper has automated drafting your website legal forms with his Digicontracts.com Website Legal Forms Generator – www.digicontracts.com/websitelegalforms/. Use his free online tool — Website Documents Determinator — to determine which documents your website really needs. Discover how quick, easy, and cost-effective it is to draft your website legal forms at DigiContracts.com. Post from: SiteProNews: Webmaster News & Resources    |
| Why Directories Still Have SEO Benefits Posted: 07 Sep 2010 10:00 PM PDT 
How Can Submitting to Directories Help Your Website? Here are some tips: Get Indexed Quicker in the Search Engines When search engines crawl directory websites any new entries within those directories also get crawled and indexed. Directories that are deemed authoritative by search engines like Google are crawled regularly, finding new website links to index which are then ranked to appear in the search results. If you are launching a new website, you should seriously consider submitting to website directories to speed up the process of getting indexed into Google. Increase Your Positions in Google As many website owners should know the more quality links to your website that you obtain, the more favorably Google will rank your website. Website Directories are a great source for one-way or reciprocal links. Well maintained directories will place your link in an appropriate category or sub-category, meaning that the directory’s human moderators agree that your website is about what your website claims to be about and is useful to human beings. Drive Traffic to Your Website Having a listing on a popular, high traffic website directory can also bring you website traffic. You can usually judge whether a web directory receives much traffic from looking at its Alexa rank. This can be found simply by going to www.alexa.com and entering the directory’s domain name into the search field. The lower the “Alexa rank” the more traffic the website gets. You can also get a “Country Rank” that indicates how much traffic it gets per country. If the Alexa rank is 100,000 or less, you can be confident that you will get some traffic from it. How to Pick Good Directories from Bad Directories Good website directories allow you to enter your preferred link title that best describes what your website is about. The link title, or anchor text, is an important factor in determining where your site appears for certain search terms in Google’s search results. Good website directories are human edited, meaning that links are not approved automatically. This means that a directory moderator will review your website before making the listing live and won’t approve your website if it does not meet the directory’s quality guidelines. Many website directories that were previously actively moderated and regularly updated are now pretty much dormant. One way to determine this is to see if the directory shows link statistics on the number of links approved and the number of links awaiting review. If the number of links awaiting approval is vastly larger than the total number of published links, it’s probably a waste of time submitting a listing. Good website directories pass Google Page Rank through links to your website within their directory listings, but there are directories out there that prevent this from happening. They do this by using a tag in their links called a “nofollow attribute.” If the link to your website contains this tag, it is rendered almost useless to you. Good directory websites do not accept links to rubbish websites (link farms and websites with nothing but affiliate or advertising links) or to sites that are otherwise not useful to real humans. A directory worth its SEO salt should also not allow links that redirect to another site. Good directory websites require manual submission. Avoid automated directory submission software because there is a good chance that any directories that accept automated software driven submission are not going benefit your website. Google, Paid Links and Directories There is a lot of confusion about Google’s policy of penalizing websites for buying links. This is aided by the fact that Google does not really have a clear policy on paid links. Should you avoid paying for links from website directories? From what employees of Google have indicated, human-edited website directories are generally okay with Google because there is editorial review. The directory is not considered to be selling the link, just the review and the listing service. Manual Directory Submission Services Manually submitting a website to online directories is a time consuming, seemingly pointless task. It’s important to be discerning about the directories that you submit to in order to make sure that it will help your website rather than waste your time. There are numerous manual directory submission services available these days that offer to do all the manual submission for you. A problem with a lot of these is that you need to be able to see the results. Also, it can take days, weeks, or even months for many submissions to go live and the quality of the directories submitted to can vary. If you don’t have time for manually submitting your website to the online directories and the benefits that your website can receive from such efforts, talk to an SEO expert. They can either perform this service as part of an overall SEO strategy, or identify a quality web directory submission service provider to use. David Lopez is an emarketing consultant with 10 years experience on internet technologies and working as part of the AWD team. David is currently offering a free 1 Hour eMarketing consultation for new and existing clients of AWD. Post from: SiteProNews: Webmaster News & Resources    |
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