"eMarketer FYI" is part of your subscription to the eMarketer Daily Newsletter.

Which Promotions Do Your Customers Want? Download Guide | Read Online

Which Promotions Do Your Customers Want? Surprising findings your eCommerce decision maker needs to see

Dear rita, How would you like to know the best mix of offers to send to each customer to maximize sales and customer lifetime value? Or, the efficacy of sending one customer segment one product through an email campaign vs. sending another customer segment another product through a direct mail campaign? Marketers must strive to better understand their customer's behavior in order to serve the most relevant messages, offers and campaigns. In this guide, Aberdeen Research Group provides a roadmap to improve the effectiveness and performance of marketing programs. This guide will review: How to use customer data to increase Return on Marketing Investment (ROMI) Steps to maximize and optimize campaign offers How Discover Financial Services analyzes data to enhance customer relations If you need to increase your ROMI, download this content today to see what your company needs to be doing to serve more relevant, segment-level content, offers and promotions.

Adobe, the Adobe logo, Omniture and Test&Target are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners. ? 2009 Adobe Systems Incorporated. All rights reserved. PLEASE DO NOT REPLY TO THIS MESSAGE. To obtain information on how to contact Adobe, visit the web at: www.adobe.com/misc/comments.html, or call 800-833-6687. This is an advertising message from Adobe Systems Incorporated, its affiliates and agents ("Adobe"), 345 Park Avenue, San Jose, CA 95110 USA. If you'd prefer not to receive e?mail like this from Adobe in the future, please click here to unsubscribe or send an e?mail to unsubscribe-na@adobesystems.com. Alternatively, you may mail your unsubscribe request to: Adobe Systems Incorporated Attn: Change of Address/Privacy 343 Preston Street Ottawa, ON K1S 1N4 Canada Your privacy is important to us. Please review Adobe's Online Privacy Policy by clicking here: www.adobe.com/misc/privacy.html.

Privacy Notice: eMarketer respects your privacy. "eMarketer FYI" is strictly controlled and distributed by eMarketer. We never release your e-mail address to third parties. To unsubscribe from future "eMarketer FYI" mailings: click here. This will not affect your subscription to the eMarketer Daily Newsletter. eMarketer, 75 Broad Street, New York, NY 10004