Dear Rita,
Please join us on Thursday, February 24, at 1 pm ET for a free eMarketer webinar, Smart Devices: Phones, Tablets & More—Opportunities for Marketers, featuring eMarketer Principal Analyst Noah Elkin.
Momentum in the mobile device market has swung in favor of smartphones, led by the allure of Apple's iPhone and the legion of now-viable competitors it has spawned. Although they still constitute a minority of mobile users, smartphone owners rightly command the majority of marketers' attention. The reason? Simply put, they do more of everything than their counterparts with feature phones. And with dozens of tablets slated to launch this year, the smart device landscape will only grow more competitive. Join eMarketer to learn where marketers can find opportunities to reach this new breed of mobile consumer.
Key takeaways include:
- The numbers to know about the leading (and fastest-growing) smartphone platforms
- Where tablets fit into the mix
- How smartphone usage patterns are changing and what this means for marketers
- How the shifting smart device landscape will affect mobile advertising
Please click here to register. We hope you can attend, but if you sign up and can't make it you will be sent a link to view the deck and recording following the webinar.
Sincerely,
The Editors
The webinar is sponsored by Adobe
Noah Elkin, principal analyst, covers trends in mobile marketing, usage, content, devices and commerce. He is co-founder and co-chair of the Emerging Technologies Committee for the Search Engine Marketing Professional Organization and a member of the Interactive Advertising Bureau's Mobile Advertising Committee. Noah is in demand as a speaker at digital and industry conferences.
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