Emerging trends in online Voice of Customer (VoC) analytics have allowed marketers to develop more effective website improvement strategies. In this White Paper, you will learn how to properly execute a VoC analytics program in order to increase the return on your investment. | Specifically, you will discover how to: - Define customer-oriented objectives
- Design your website survey
- Analyze the feedback
- Take action and measure your results
- Rinse, repeat and listen continuously
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