 | August 20, 2010 | Are Marketers Struggling to Keep Up with Social Trends?
With its popularity among consumers only increasing, social media's importance to marketing is not going away anytime soon, and it means marketers must say abreast of the latest developments and best practices on the channel. How do they manage to do so? Full Article
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Gilt Groupe Positions Service and Value as Luxuries
Jyothi Rao, general manager—women's at Gilt Groupe, spoke with eMarketer's Tobi Elkin about flash sales, selling to affluent consumers online and how Gilt is preparing for the holiday shopping season. Full Article
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