Rabu, 03 November 2010


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November 3, 2010
In Mobile Content World, Men Lead in Spending
The always-on world of mobile content generated by the proliferation of smartphones has brought back the young male early adopter. Men are consuming more mobile content, doing more mobile shopping, spending more money and reporting higher satisfaction doing so than their female counterparts. Full Article




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Google Instant Shows Positive Effect on Paid Search
Google Instant has driven increased engagement with search, more impressions for paid search ads and increased clicks.
Full Article




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eMARKETER SPEAKING AND EXHIBITING
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November 4, 2010
eMarketer VP David Iankelevich is presenting in a marketing masters session on "Techniques to Make Digital Dialog a Success for Brands and Consumers."

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