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Newsletter Sign-Up | Total Access Info | Advertise | Contact Send to a Colleague RSS Feed November 30, 2010 2011 Trends: Future of Online Ad Buys eMarketer expects several trends to heat up and affect how online advertisers conduct their display campaigns. How will real-time bidding and the question of whether to target audiences or the sites they visit influence the display market? Part 2 of 4 on next year's trends. Full Article Advertisement Reduce Shopping Cart Abandonment This Holiday Season After an extensive study on shopping cart abandonment (with over 160 million visits analyzed), McAfee learned how to reduce it. Learn why shoppers delay purchases, the average delay between first and final visit, nine major reasons customers abandon their cart and more. Get the White Paper Now! Is Social Media Marketing Integration Years Away? The longer companies have been using social media, the better integrated their efforts are as a part of the marketing mix. But many marketers have been in the social space only for a short time, and it can take a lot of experience to develop more sophisticated programs. Full Article Advertisement Successfully Reach Mobile Consumers Cell phones are a great tool to personally connect with customers & prospects. Learn how to add a mobile address or Common Short Code to your marketing mix to develop awareness, generate leads, gather customer preferences & increase ROI. Drive engagement, relevancy & advocacy now. Download the Mobile Marketing White Paper Recent Articles 2011 Trends: Census Highlights Demographic Shifts Canadians Say Yes to Social Media Why Social Media Is Top Priority for Search Marketers Inside Intel's Social Media Strategy Leveraging Best Practices for Social Media Consumers to Retailers: Improve Your Mobile Sites Don't Create an App for Apps' Sake See All Recent Articles Recent Blog Posts Cyber Monday Is Dead, Long Live Online Shopping All Thanksgiving Weekend Google Boutiques: Right Trend, Wrong Approach Shopkick App Lands Big Fish: Target and The Wet Seal eMarketer Webinar Playback: Email Best Practices in the Age of Social and Mobile Will Yahoo!'s New Partnerships Help Rebuild Its Brand? See All Recent Blog Posts UK Internet Users and Usage: Top 2010 Trends Online Holiday Sales Forecast: Optimism Is in the Air Customer Product Reviews: The Next Generation Blacks Online: Young, Mobile and Social Word-of-Mouth Marketing: Leveraging Trust Online and Offline Get eMarketer Total Access—includes all reports and data. Learn More. eMARKETER IN THE NEWS 11/22: AdAge - YouTube Readies New Ad Units That Users Can Skip 11/19: Wall Street Journal - Groupon Girds for Holiday Shopping, AKA Grouponicus See All News Coverage eMARKETER SPEAKING AND EXHIBITING German Media Conference January 17, 2011 eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing" See All Events To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as beritanarablog@gmail.com. Follow these links to unsubscribe or change your email address. The eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©2010 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy Email Marketing by Listrak™