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November 30, 2010
2011 Trends: Future of Online Ad Buys
eMarketer expects several trends to heat up and affect how online advertisers conduct their display campaigns. How will real-time bidding and the question of whether to target audiences or the sites they visit influence the display market? Part 2 of 4 on next year's trends. Full Article




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Is Social Media Marketing Integration Years Away?
The longer companies have been using social media, the better integrated their efforts are as a part of the marketing mix. But many marketers have been in the social space only for a short time, and it can take a lot of experience to develop more sophisticated programs. Full Article




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eMARKETER SPEAKING AND EXHIBITING
German Media Conference
January 17, 2011
eMarketer CEO Geoff Ramsey will be presenting a session on "What Germany Can Learn from Global Trends in Brand Measurement and Online Marketing"

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