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Newsletter Sign-Up | Total Access Info | Advertise | Contact Send to a Colleague RSS Feed November 22, 2010 Don't Create an App for Apps' Sake Smartphone owners are demanding when it comes to mobile applications. They expect major brands to have them, but if an app isn't useful, marketers could be in trouble. Full Article Advertisement Free Webinar: "The Playbook for a Global Facebook Strategy". Only 30% of Facebook users are in the U.S. If you're brand is not thinking globally, you're missing out! Learn proven strategies and tactics to manage your Facebook presence worldwide, while reducing costs and frustrations that go into scaling your global Facebook marketing. Register for Webinar. Understanding How New Moms Share Word-of-mouth is the most trusted source of information for new and expectant moms, and technologies that put them in touch with one another are most valuable to them. How can marketers help facilitate parenting communications? Full Article Advertisement Which of the following do you need? Actionable data to validate your brilliant ideas. Best practices to help you turn a good idea into a great campaign. The clarity necessary to separate digital marketing realities from hype. All of the above in one product. If you answered 'Yes' to any of the above, you need eMarketer Total Access. Recent Articles Does Social Media Marketing Make Sense for the Smallest Businesses? To Ramp Up Marketing Efforts, GM Puts Social in Front Seat Could Brands Improve Their Outreach to Bloggers? UK Consumers Are Doing More Online, More Often, With More Devices Bright Picture for US Online Holiday Sales How to Influence Teen Girls Online Have Click Rates Finally Stopped Declining? See All Recent Articles Recent Blog Posts Will Yahoo!'s New Partnerships Help Rebuild Its Brand? Gaming Dollars Flowing to Social, Mobile Spaces Is LinkedIn Finally Ready for Social Media Marketers? What Multichannel Retailers Can Learn From Flash-Sale Sites Facebook Gets Serious about Location with Deals See All Recent Blog Posts UK Internet Users and Usage: Top 2010 Trends Online Holiday Sales Forecast: Optimism Is in the Air Customer Product Reviews: The Next Generation Blacks Online: Young, Mobile and Social Word-of-Mouth Marketing: Leveraging Trust Online and Offline Get eMarketer Total Access—includes all reports and data. Learn More. eMARKETER IN THE NEWS 11/3: The Wall Street Journal - Facebook Unveils Mobile Deals Service 11/3; BusinessWeek - Facebook Lets Gap, McDonald's Use Local Promotions See All News Coverage To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as beritanarablog@gmail.com. Follow these links to unsubscribe or change your email address. The eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©2010 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy Email Marketing by Listrak™