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Newsletter Sign-Up | Total Access Info | Advertise | Contact Send to a Colleague RSS Feed October 7, 2010 When Eyeballs and Dollars Don't Match Up Influence is the key currency on social media sites, but it doesn't always follow from simple popularity. How can marketers harness the word-of-mouth power made possible through social media's complex relationships? Full Article Advertisement Nervous shoppers=abandoned shopping carts Merchants know that lack of trust can lead to shopping cart abandonment but are at a loss on how to respond. Trustmarks — third-party seals of approval — are one of the easiest tools merchants can use to reassure customers it's safe to shop on a site. White paper: Learn about cart abandonment and how to increase conversions. What Is Holding Back Social Media Investment? Social media may be top of mind for many marketers, but it still tends to fall toward the bottom of budgets. Nearly half of brands claim the jury is still out on its value, and marketing integration remains a stumbling block. Full Article Advertisement You need to develop a social media program, but aren't sure how to get started. You can: Quickly find reliable data and information that leads to a successful program. Waste months compiling info and determining the right direction. Move forward on a hunch and risk executing poorly. Give up. If you picked A, eMarketer Total Access is right for you. Learn why. Recent Articles Web-Enabled TVs Leading Home Viewing Revolution In Western Europe, Online Advertising Bounces Back Are Retailers Missing Valuable Conversions with Limited Display Campaigns? Investing in Website Personalization to Boost Conversions Physicians Spend More Time Online Getting Your Brand On Shopping Lists of Frugal Consumers Companies Struggle to Keep Social Media Content On-Message See All Recent Articles Recent Blog Posts Why Causes Might Be the Best Way to Reach Millennials eMarketer Webinar Playback: Tips for Reaching & Engaging the Elusive Millennial Europe Charges the UK with Infringement of Online Privacy Rules How the Recession Changed Affluents' Online Shopping Behavior Can RIM Satisfy Both Consumers and the Enterprise with Its Tablet? See All Recent Blog Posts Western Europe Online Ad Spending: Leading the Recovery Marketing to Healthcare Professionals Online Affluent Shoppers and Luxury Brand Retailers Online The Blogosphere: Colliding with Social and Mainstream Media Brand Marketing Online: Paid, Owned, Earned Get eMarketer Total Access—includes all reports and data. Learn More. eMARKETER IN THE NEWS 10/1: Advertising Age - Pharma Online Spending to Hit $1 Billion This Year 9/30: Bloomberg Businessweek - Apple Takes Share from Google in Mobile Ads See All News Coverage eMARKETER SPEAKING AND EXHIBITING iMedia Breakthrough Summit: Connect with the Digital Consumer October 17-20, 2010 eMarketer Senior Analyst Noah Elkin delivers an insight address on "iAds and Mobile Marketing." See All Events To ensure delivery, add emarketer_daily@emarketer.com to your address book. If you cannot view the HTML newsletter, please read it on our website. You are currently subscribed to the eMarketer Daily Newsletter as beritanarablog@gmail.com. Follow these links to unsubscribe or change your email address. The eMarketer Daily is published each weekday by eMarketer, Inc., Nicole Perrin, Editor. Click here to submit research for potential inclusion in the eMarketer Daily. ©2010 eMarketer, Inc. 75 Broad Street New York, NY 10004 Privacy Policy Email Marketing by Listrak™