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November 23, 2010
Leveraging Best Practices for Social Media
Marketers fall on a spectrum in their engagement with social media, with leaders, followers and others in between. Different strategies to integrate and participate in social media can help achieve a brand's goals, from word-of-mouth marketing to brand loyalty and beyond. Full Article

Email Breakthrough Report Q310
Maximize the effectiveness of your email marketing campaigns with fresh strategies, best practices and new ideas from Intercontinental Hotels Group, Fandango, The Limited, FranklinCovey and Equifax. Learn how leading brands use movement, educational offers and social media for engagement and conversion.
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Consumers to Retailers: Improve Your Mobile Sites
Many shoppers plan to pull out their mobile phones for shopping this holiday season, and more than half of consumers say they are more likely to purchase from a retailer with a mobile site. But retailers are far behind. Full Article

Social media tools make it easier for businesses to connect and build relationships with influencers, generate media coverage, and communicate their message to customers and prospects. Learn how you can infuse social media into your PR efforts for maximum results. Download this free 28-page guide How to Leverage Social Media for Public Relations Success.

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